Macao Tourism partners SPHMBO in Out-of-Home campaign

Singapore, 24 October 2016

Macao Tourism has partnered SPHMBO, the Out-of-Home media arm of Singapore Press Holdings Limited, to launch an experiential campaign at Ocean Financial Centre underpass. Targeted at Singaporeans and working professionals, the 54m wallscape display features various Macao visuals including Macao’s unique cobblestoned pavement which lines the entire wallscape display.

Adding on to the fun and engagement, the public stood a chance to win over 200 Tigerair travel vouchers to Macao by participating in the “Unveil and Win Your Way to Macao” sticker peel-off contest. Different parts of the wallscape were layered with stickers and all 1,500 stickers were peeled off on the first day on 13 October, making it an effective campaign.

Mr Charles Leong, General Manager of Macao Government Tourism Office Singapore shared: “Macao is increasingly an exciting destination where each visitor can experience a memorable stay in any manner the visitor wishes. The combination of food and entertainment that Macao offers, perfectly illustrates the harmonious mix of Chinese and Portuguese cultures, plus the countless ways to explore which will surprise at every turn. Hence, we are showing some ways of exploring Macao, like with families, friends, as a couple or a solo visitor, through this interactive campaign with an eye-catching 54m wallscape.”

Macao has been a Special Administrative Region (SAR) of the People’s Republic of China since 20 December 1999, and benefits from the principle of “one country, two systems”. The tiny SAR is growing in stature and recognition as the number and diversity of its attractions transform it into a key entertainment centre of Asia. Its long history under the Portuguese resulted in a unique society combining the East and West. Having been accorded the UNESCO World Heritage status, Macao is a world-class destination that preserves its multi-cultural heritage alongside state-of-the-art tourist facilities, and complemented by a full calendar of festivals, sports and special events year round.

The wall mural will be featured along Ocean Financial Centre underpass until 9th November 2016.
Video highlights of the campaign