SPHMBO relaunches 313@somerset indoor LED with a facelift

Singapore, 19 July 2016

SPHMBO, the out-of-home media unit of Singapore Press Holdings Limited (SPH), has relaunched a new indoor digital advertising screen at 313@somerset with advanced LED technology that delivers brighter, sharper and clearer images. The original LCD video wall, which has served its useful life, has been replaced this month by a new LED screen of pitch size 4mm, setting a high standard of picture resolution. The new screen is also equipped with high quality sound system and has a wide frame around it for advertisers to put up a static wrap as a creative option to augment their digital message.    

Thanks to its excellent location in the shopping mall, the former video wall has been the choice of advertisers ranging from fashion labels to lifestyle electronics to education services providers. More than 600 advertisers, including Zara, Canon, SIM University, Royal Caribbean and Microsoft have conducted more than 900 digital out-of-home campaigns at this location since 2010 when the video wall was first set up.

“We are happy to announce a fresh lease of life for an established, popular advertising platform that has served many brand owners well,” says Ms Julie Wee, Product Development Director of SPHMBO.

It is not difficult to understand why advertisers prefer this location. The new LED screen, as did its predecessor, sits atop the entrance to the Somerset MRT station. More than three million people, including train commuters, visit the mall monthly, according to report. With the completion of new buildings and developments in the area nearby, the numbers can expect to increase.

Says Ms Wee, “We are confident the new screen will continue to deliver timely, relevant messages to its target audience”.

To find out more about SPHMBO Out-Of-Home advertising opportunities, feel free to contact us at 6319 5226.

Highlights of the new indoor LED screen