Singapore Press Holdings bags 4 accolades at The Spark Awards 2018

Singapore, 20 August 2018

Singapore Press Holdings (SPH) clinched four awards at The Spark Awards for Media Excellence 2018. Three of the awards were won by SPHMBO, the media company’s outdoor advertising arm. These included a gold for Best Media Solution – Content Amplification, and a silver award for Best Martech Solution – Programmatic/Marketing Automation.

Both awards were for the JustGrab Live Challenge. The campaign pitted ride-hailing firm Grab’s JustGrab fares against taxi metered fares in real time, displayed on a live billboard at Midpoint Orchard.

Mr Edward Tang, head of outdoor media at SPHMBO, said: “We are delighted as these awards are a testament to our efforts in delivering innovative solutions and data-driven insights to help our advertisers take their message further.”

Other winners this year included BBC Global News, JCDecaux Singapore, and Google Asia Pacific.

The annual event, which honours the best media solutions, products and services, is organized by Marketing Magazine.

To explore unique advertising opportunities with SPHMBO, please call our Sales hotline at 6319-5226.